Biggest acquisition, William Hill expands and strengthens international reputation by buying Mister Green
Sweden-based betting firm Mister Green has an offer on the table from the giant William Hill, a UK-based betting site, for 242 XNUMX million, in an effort to become more present in European markets.
Mr Green operates in 13 markets, with gambling licenses in Denmark, Italy, Latvia and Malta under brands such as Redbet.
"This proposed acquisition accelerates William Hill diversification, instantly making us a more digital and international business," said William Hill CEO Philip Bowcock. "Mister Green will provide William Hill with an international hub in Malta, with market entry expertise in the most powerful European countries.
"William Hill will move from a single brand to a suite of brands that can maximize growth opportunities by moving forward in new and existing markets."
MRG Board of Directors has recommended the offer for acceptance by shareholders and shareholders in MRG Henrik Bergquist, Hans Fyerson, Fredrik Sidfalk, Martin Trollborg, Karl Trollborg, Tommy Trollborg and Anita Trollborg representing a total of 40.04% of the total number of shares in MRG .
It is expected to be an accession period from December 10th to January 11th, in order for the agreement to end not too late afterwards.
Most of the annual revenue, approximately $ 2.1 billion, is profits coming from the UK market but William Hill has also obtained licenses for some countries in the USA, such as Nevada, New Jersey or Mississippi, where live betting is allowed. from the Internet.
Mr Green receives the award for the best operator for sports betting for 2018
Mister Green has also recently received the award as the best new operator for online sports betting.
For those who do not know Mr Green started the activity in 2016 and is always focused on providing a unique experience for their players.
The experience of Mr Green players has been rewarded with a 375% increase in revenue for the last 3 months of 2018 compared to the last 3 months of 2017.
"Innovation and differentiation are key elements of our strategy," says Per Norman, CEO of MRG. "This prestigious award is a testament to our ability to create a unique experience for our customers.
News received from: GPWA